No. of Online Lead and Cost per Lead
LINE MAN RIDER
Lead Generation Campaign has been active for a while, but recently CpL has started to rise continuously.
We found the opportunity to add new objectives e.g. Lead Messages. Moreover, from our experiences, Engaged Page audiences would perform well due to the fact that this audience group is used to the interaction on the platform. Thus we started to target the Engaged Page audience in Lead Messages campaigns as well. We optimise to find the right ad objective for each target group and in this instance we found that the Engaged page audience have given us the lowest Cpl and the highest volume when targeted with Lead Messages objective.
- 43% Cost per Lead