No. of Orders & Cost per Purchase
LINE SHOPPING BUYER
Creative & Content Optimisation, and Media & KOL Optimisation
Develop creative and media campaign to drive orders on the platform
Since its a relatively new platform, most of the potential sellers already have other online stores, on social media and other e-commerce platforms.
Since this is a new platform, driving new users will be the key to success. After studying the audience through the Real Time Marketing Dashboard (dashboard which compiles social, website and client data into one place) and analysing client’s data (existing seller and buyer profile), we have determined that fashion is the key category to help spearhead communication and drive buyers. Moreover, our data analysis and target analysis suggests that Live Commerce, with the main channel of Twitter and using Boy Love (male - male romance) influencers can help bring potential customers to the platform.
No.1 on Twitter Hashtag Trend
300,000 live viewers & 20K comments on the live content
+ 7% traffic in platform
- 40% Cost per Purchase