No. Of Active Seller
LINE SHOPPING SELLER
Creative & Content Optimisation and Media Optimisation
Acquire the largest number of active sellers as possible
The E-Commerce platform market is saturated, with Lazada & Shopee as key players with huge marketing budgets to spend. Our client’s ultimate goal is to gain active sellers however, we know that running a pure conversion campaign is not enough, finding the right ratio between awareness and conversion campaigns is crucial. Moreover, since the KPI is to gain active sellers we have to integrate data for media and client data for optimum optimisation.
ince the goal is a business KPI, we have created a Real Time Marketing Dashboard, allowing us to visualise and optimise media and client data in oneplace. With this information, we were able to suggest an effective ratio between awareness & conversion campaigns. With our strong partnership with platforms, we were able to design a full-funnel brand lift study, to measure the effectiveness of our communication.
+ 51.4% new active seller
+ 4.7 Pts. of unaided Ad Recall
8.1 pts. of Action intent
(Compared to the norm of +1.8 pts for e-commerce in TH and +0.5pts in APA)