Brand Awareness, TOM, and No. of Active Seller
LINE SHOPPING SELLER
Media Optimisation and Creative & Content Optimisation
Launching campaign to make consumers aware of platform benefit and drive active seller
How to make various groups of sellers with different backgrounds understand the platform benefits and make them believe that LINE MY SHOP can help them generate more sales.
After using social listening tools and conducting multiple interviews with real social sellers we were able to categorise sellers into 4 groups, Starter, Advance Social Seller, Marketplace Survivor & Opportunity seekers. The different groups have different pain points which should be paired with different selling points for effective communication. We have created a campaign with 4 videos and multiple contents to tackle sellers with different background for the most effective communication.
+ 52% of Target reach with minimum budget
+ 60% of comments suggest interest in the product from targeted content
+ 22% Conversion Rate
- 24% Cost per App Install